Pentland Brands x Pattern
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16 MARCH 2026
London, 16 March 2026
From data to decision
reviewing the opportunity and aligning on next steps
1
Walk through the Amazon data across all 6 brands — UK/EU + US
Seller landscape, suppression, out-of-stock, and growth waterfall across both markets
2
Identify the highest-leverage growth levers by market and brand
Prioritise the top-impact actions from the combined UK, EU and US addressable opportunity
3
Present the Japan and Zalando expansion opportunity
Speedo targeting $6.8M on Amazon JP + Rakuten by FY27; 51.8M Zalando customers across 8 live markets
4
Agree the next steps and audit framework
Define the joint workstreams and milestones to move from conversation to partnership

The Acceleration Potential

Across UK, EU, US and Japan — the combined acceleration potential for the Pentland portfolio.
£25.6M
UK + EU Growth Opportunity
Across 6 brands — OOS recovery, suppression fix, content and ops uplift
$32M
US Growth Opportunity
Speedo US waterfall projection + OOS, suppression and growth levers across all 6 US brands
$6.8M
Japan FY27 Target
Speedo Japan: Amazon JP + Rakuten, from $2.4M baseline
Portfolio Summary
£36.8M
Total UK Revenue
£19.6M
UK Growth Opportunity
£15.3M
Total EU Revenue
£6.0M
EU Growth Opportunity
Brand UK Net Rev UK Growth% EU Net Rev EU Growth%
Speedo £11,205,735
48.1%
 £12,431,571
33.2%
Kickers £7,892,409
32.6%
 £69,121
76.6%
Berghaus £7,408,734
77.6%
 £679,829
82.2%
Canterbury £5,737,366
66.9%
 £786,544
39.8%
Mitre £3,468,723
43.2%
 £515,786
29.8%
Endura £1,073,600
53.0%
 £846,397
96.3%
Disclaimer: Forecasts and outputs from this tool are estimates of potential uplift from partnering with Pattern. They are not tied to a specific timeline, are not guaranteed, and actual results may vary.
HOW WE SIZE THE OPPORTUNITY
Total addressable growth: a starting point, not a ceiling or a guarantee
Availability Levers
Driver
Calculation
Caveat
Out of Stock Recovery
OOS% x Baseline Revenue
Some OOS may be end-of-life SKUs, not all recoverable
Suppression Fix
Suppression% x Baseline Revenue
Repricer addresses this directly
Lost Buybox Recovery
Unauth. seller share x Baseline
Requires channel strategy or Pattern as authorised seller
Traffic + Growth Levers
Driver
Calculation
Caveat
SEO Lift
~7% of baseline revenue
Pattern portfolio performance benchmark
Organic Clicks (Destiny)
~6-7% of baseline revenue
Patented AI adtech, hourly bid optimisation
Non-Branded Ad Efficiency
~7% of baseline revenue
True ROAS improvement vs current
How to read this
These figures represent the maximum recoverable opportunity if each lever were fully optimised.
In reality, some OOS reflects end-of-life assortment, some buy box is structural. Our next step is to work through the data with you, separate the recoverable opportunity from the noise, and build a real projection.
This is a starting point for conversation, not a forecast.
All figures based on Pattern internal data, subject to assortment review
UK / EU — What We See
🇬🇧 United Kingdom£17.2M · 8.4 sellers/ASIN
Amazon
81.8%
Out of Stock
2.1%
Suppressed BB
3.4%
AllsportsSuperstore
2.0%
Aqua Swim Supplies
1.6%
🇩🇪 Germany€9.4M · 5.0 sellers/ASIN
Amazon
89.8%
Out of Stock
1.9%
Suppressed BB
4.3%
Amazon UK
1.0%
Fit4Sport
0.9%
🇪🇸 Spain€2.8M · 3.4 sellers/ASIN
Amazon
86.4%
Out of Stock
5.2%
Suppressed BB
4.1%
TradeINN
5.6%
Amazon UK
1.2%
🇫🇷 France€1.2M · 3.3 sellers/ASIN
Amazon
83.5%
Out of Stock
3.6%
Suppressed BB
5.3%
Amazon UK
3.6%
Miller Rock
2.0%
🇮🇹 Italy€1.8M · 3.4 sellers/ASIN
Amazon
86.9%
Out of Stock
4.0%
Suppressed BB
5.3%
Amazon UK
1.9%
TradeINN
1.4%
UK — Growth Waterfall
Baseline Revenue
£11,205,735
Total Opportunity
£16,591,092
+£5,385,357 uplift
Growth Potential
+48.1%
Growth Driver
Revenue Uplift
% of Baseline
Out of Stock Recovery
+£440,291
3.9%
Suppression Fix
+£567,805
5.1%
Lost Buybox Recovery
+£2,056,695
18.4%
SEO Lift
+£784,402
7.0%
Organic Clicks (Destiny)
+£757,264
6.8%
Non-Branded Ad Efficiency
+£778,900
7.0%
Total Uplift
+£5,385,357
+48.1%
EU — Growth Waterfall
Baseline Revenue
£12,431,570
Total Opportunity
£16,552,799
+£4,121,229 uplift
Growth Potential
+33.2%
Growth Driver
Revenue Uplift
% of Baseline
Out of Stock Recovery
+£466,748
3.8%
Suppression Fix
+£653,238
5.3%
Lost Buybox Recovery
+£1,186,862
9.5%
SEO Lift
+£870,210
7.0%
Organic Clicks (Destiny)
+£465,437
3.7%
Non-Branded Ad Efficiency
+£478,735
3.9%
Total Uplift
+£4,121,229
+33.2%
UK / EU — What We See
🇬🇧 United Kingdom£9.9M · 7.8 sellers/ASIN
Amazon
65.4%
Out of Stock
7.1%
Suppressed BB
7.2%
Blacks
8.9%
Gaynor Sports
6.7%
🇩🇪 Germany€1.5M · 2.7 sellers/ASIN
Amazon
67.2%
Out of Stock
12.3%
Suppressed BB
6.4%
Amazon UK
9.0%
TradeINN
4.7%
🇪🇸 Spain€158K · 2.4 sellers/ASIN
Amazon
79.1%
Out of Stock
14.7%
Suppressed BB
10.2%
Amazon UK
6.4%
TradeINN
4.2%
🇫🇷 France€74K · 2.2 sellers/ASIN
Amazon
56.3%
Out of Stock
12.5%
Suppressed BB
12.0%
Amazon UK
22.6%
TradeINN
6.7%
🇮🇹 Italy€266K · 2.3 sellers/ASIN
Amazon
86.0%
Out of Stock
13.2%
Suppressed BB
6.1%
Amazon UK
6.0%
SportFits
2.8%
UK — Growth Waterfall
Baseline Revenue
£7,408,734
Total Opportunity
£13,159,073
+£5,750,339 uplift
Growth Potential
+77.6%
Growth Driver
Revenue Uplift
% of Baseline
Out of Stock Recovery
+£1,185,519
16.0%
Suppression Fix
+£938,222
12.7%
Lost Buybox Recovery
+£2,855,305
38.5%
SEO Lift
+£222,262
3.0%
Organic Clicks (Destiny)
+£270,649
3.7%
Non-Branded Ad Efficiency
+£278,381
3.8%
Total Uplift
+£5,750,339
+77.6%
EU — Growth Waterfall
Baseline Revenue
£679,829
Total Opportunity
£1,238,859
+£559,030 uplift
Growth Potential
+82.2%
Growth Driver
Revenue Uplift
% of Baseline
Out of Stock Recovery
+£167,067
24.6%
Suppression Fix
+£97,796
14.4%
Lost Buybox Recovery
+£191,761
28.2%
SEO Lift
+£47,588
7.0%
Organic Clicks (Destiny)
+£27,022
4.0%
Non-Branded Ad Efficiency
+£27,795
4.1%
Total Uplift
+£559,030
+82.2%
UK / EU — What We See
🇬🇧 United Kingdom£7.4M · 5.3 sellers/ASIN
Amazon
69.9%
Out of Stock
5.0%
Suppressed BB
5.8%
AllsportsSuperstore
12.0%
Rugby Heaven
3.5%
🇩🇪 Germany€231K · 2.3 sellers/ASIN
Amazon
79.4%
Out of Stock
10.7%
Suppressed BB
4.9%
Amazon UK
12.4%
COOZO DE
1.8%
🇪🇸 Spain€299K · 2.4 sellers/ASIN
Amazon
85.1%
Out of Stock
9.1%
Suppressed BB
3.4%
Amazon UK
8.3%
TradeINN
3.2%
🇫🇷 France€244K · 2.5 sellers/ASIN
Amazon
75.1%
Out of Stock
5.7%
Suppressed BB
3.3%
Amazon UK
13.1%
Boulevard Online
4.9%
🇮🇹 Italy€437K · 2.2 sellers/ASIN
Amazon
85.2%
Out of Stock
6.1%
Suppressed BB
2.0%
Amazon UK
7.0%
TradeINN
4.0%
UK — Growth Waterfall
Baseline Revenue
£5,737,365
Total Opportunity
£9,577,897
+£3,840,532 uplift
Growth Potential
+66.9%
Growth Driver
Revenue Uplift
% of Baseline
Out of Stock Recovery
+£681,869
11.9%
Suppression Fix
+£520,238
9.1%
Lost Buybox Recovery
+£1,718,465
30.0%
SEO Lift
+£401,615
7.0%
Organic Clicks (Destiny)
+£255,522
4.5%
Non-Branded Ad Efficiency
+£262,823
4.6%
Total Uplift
+£3,840,532
+66.9%
EU — Growth Waterfall
Baseline Revenue
£786,543
Total Opportunity
£1,099,760
+£313,217 uplift
Growth Potential
+39.8%
Growth Driver
Revenue Uplift
% of Baseline
Out of Stock Recovery
+£130,735
16.6%
Suppression Fix
+£23,929
3.0%
Lost Buybox Recovery
+£83,688
10.6%
SEO Lift
+£55,058
7.0%
Organic Clicks (Destiny)
+£9,764
1.2%
Non-Branded Ad Efficiency
+£10,043
1.3%
Total Uplift
+£313,217
+39.8%
UK / EU — What We See
🇬🇧 United Kingdom£9.1M · 4.1 sellers/ASIN
Amazon
88.2%
Out of Stock
1.4%
Suppressed BB
2.6%
Shuperb
1.8%
SOLETRADER
1.6%
🇩🇪 Germany€66K · 1.8 sellers/ASIN
Amazon
79.5%
Out of Stock
35.0%
Suppressed BB
12.2%
Amazon UK
6.0%
Sneakers Trend
5.3%
🇪🇸 Spain€199K · 1.8 sellers/ASIN
Amazon
77.7%
Out of Stock
22.8%
Suppressed BB
6.9%
Amazon UK
14.5%
Hiper-calzado
2.7%
🇫🇷 France€1.3M · 2.5 sellers/ASIN
Amazon
65.2%
Out of Stock
18.5%
Suppressed BB
9.5%
Shopping Factory
10.0%
Kickers&Co
6.1%
🇮🇹 Italy€110K · 2.0 sellers/ASIN
Amazon
80.4%
Out of Stock
13.3%
Suppressed BB
6.2%
Amazon UK
10.1%
Shopping Factory
1.9%
UK — Growth Waterfall
Baseline Revenue
£7,892,409
Total Opportunity
£10,463,662
+£2,571,253 uplift
Growth Potential
+32.6%
Growth Driver
Revenue Uplift
% of Baseline
Out of Stock Recovery
+£107,492
1.4%
Suppression Fix
+£227,975
2.9%
Lost Buybox Recovery
+£737,412
9.3%
SEO Lift
+£552,469
7.0%
Organic Clicks (Destiny)
+£466,291
5.9%
Non-Branded Ad Efficiency
+£479,614
6.1%
Total Uplift
+£2,571,253
+32.6%
EU — Growth Waterfall
Baseline Revenue
£69,121
Total Opportunity
£122,071
+£52,950 uplift
Growth Potential
+76.6%
Growth Driver
Revenue Uplift
% of Baseline
Out of Stock Recovery
+£25,010
36.2%
Suppression Fix
+£7,261
10.5%
Lost Buybox Recovery
+£8,721
12.6%
SEO Lift
+£8,295
12.0%
Organic Clicks (Destiny)
+£1,806
2.6%
Non-Branded Ad Efficiency
+£1,857
2.7%
Total Uplift
+£52,950
+76.6%
UK / EU — What We See
🇬🇧 United Kingdom£644K · 2.8 sellers/ASIN
Amazon
64.3%
Out of Stock
5.8%
Suppressed BB
7.4%
TradeINN
13.9%
Leisure Lakes
9.0%
🇩🇪 Germany€589K · 3.0 sellers/ASIN
Amazon
38.9%
Out of Stock
9.4%
Suppressed BB
21.3%
TradeINN
19.0%
Sportano
16.6%
🇪🇸 Spain€435K · 2.2 sellers/ASIN
Amazon
44.4%
Out of Stock
5.2%
Suppressed BB
2.6%
TradeINN
44.1%
Wikkens
4.7%
🇫🇷 France€63K · 3.2 sellers/ASIN
Amazon
61.5%
Out of Stock
5.0%
Suppressed BB
5.5%
TradeINN
13.4%
Amazon UK
5.2%
🇮🇹 Italy€216K · 2.8 sellers/ASIN
Amazon
66.4%
Out of Stock
5.2%
Suppressed BB
6.0%
TradeINN
17.3%
Amazon UK
2.7%
UK — Growth Waterfall
Baseline Revenue
£1,073,599
Total Opportunity
£1,642,236
+£568,637 uplift
Growth Potential
+53.0%
Growth Driver
Revenue Uplift
% of Baseline
Out of Stock Recovery
+£92,038
8.6%
Suppression Fix
+£49,556
4.6%
Lost Buybox Recovery
+£301,324
28.1%
SEO Lift
+£75,152
7.0%
Organic Clicks (Destiny)
+£24,927
2.3%
Non-Branded Ad Efficiency
+£25,639
2.4%
Total Uplift
+£568,637
+53.0%
EU — Growth Waterfall
Baseline Revenue
£846,397
Total Opportunity
£1,661,455
+£815,058 uplift
Growth Potential
+96.3%
Growth Driver
Revenue Uplift
% of Baseline
Out of Stock Recovery
+£79,554
9.4%
Suppression Fix
+£193,003
22.8%
Lost Buybox Recovery
+£456,834
54.0%
SEO Lift
+£59,248
7.0%
Organic Clicks (Destiny)
+£13,023
1.5%
Non-Branded Ad Efficiency
+£13,396
1.6%
Total Uplift
+£815,058
+96.3%
UK / EU — What We See
🇬🇧 United Kingdom£4.9M · 4.4 sellers/ASIN
Amazon
82.8%
Out of Stock
3.0%
Suppressed BB
3.8%
AllsportsSuperstore
2.6%
SPORTS N OUTDOOR
2.6%
🇩🇪 Germany€326K · 1.6 sellers/ASIN
Amazon
92.9%
Out of Stock
8.0%
Suppressed BB
1.9%
Miller Rock
1.8%
Boulevard Online
1.8%
🇪🇸 Spain€103K · 1.7 sellers/ASIN
Amazon
89.7%
Out of Stock
12.9%
Suppressed BB
3.7%
TradeINN
8.2%
Pertemba ES
0.7%
🇫🇷 France€94K · 2.3 sellers/ASIN
Amazon
82.4%
Out of Stock
9.3%
Suppressed BB
4.5%
Miller Rock
5.2%
Pertemba FR
3.7%
🇮🇹 Italy€171K · 1.6 sellers/ASIN
Amazon
92.9%
Out of Stock
7.7%
Suppressed BB
5.9%
TradeINN
2.7%
Pertemba IT
1.9%
UK — Growth Waterfall
Baseline Revenue
£3,468,722
Total Opportunity
£4,966,992
+£1,498,270 uplift
Growth Potential
+43.2%
Growth Driver
Revenue Uplift
% of Baseline
Out of Stock Recovery
+£164,287
4.7%
Suppression Fix
+£124,755
3.6%
Lost Buybox Recovery
+£502,788
14.5%
SEO Lift
+£242,810
7.0%
Organic Clicks (Destiny)
+£228,501
6.6%
Non-Branded Ad Efficiency
+£235,029
6.8%
Total Uplift
+£1,498,270
+43.2%
EU — Growth Waterfall
Baseline Revenue
£515,786
Total Opportunity
£669,698
+£153,912 uplift
Growth Potential
+29.8%
Growth Driver
Revenue Uplift
% of Baseline
Out of Stock Recovery
+£52,828
10.2%
Suppression Fix
+£6,045
1.2%
Lost Buybox Recovery
+£26,508
5.1%
SEO Lift
+£36,105
7.0%
Organic Clicks (Destiny)
+£15,985
3.1%
Non-Branded Ad Efficiency
+£16,441
3.2%
Total Uplift
+£153,912
+29.8%
US Portfolio
US — What We See
Amazon.com Seller Landscape · All brands 1P
Speedo $86.4M
Amazon.com
87.4%
Out of Stock
10.75%
Suppressed BB
11.12%
Angel Seller
2.6%
Swim2000
2.0%
Endura $3,907,633
Amazon.com
35.18%
Out of Stock
19.42%
Suppressed BB
15.70%
Hartford Building
7.23%
Endura Inc
3.91%
Canterbury $1,997,066
Amazon Germany
15.25%
Out of Stock
31.05%
Suppressed BB
15.87%
Pertemba USA
10.48%
AGS UK
7.50%
Berghaus $1,426,571
Amazon.com
13.87%
Out of Stock
34.02%
Suppressed BB
20.79%
AGS UK
5.06%
Standout US
2.40%
Mitre $1,079,574
Amazon.com
30.91%
Out of Stock
30.44%
Suppressed BB
23.74%
Pertemba USA
5.30%
Phonograph
2.29%
US — Growth Waterfall
Baseline Revenue
£57,582,806
Total Opportunity
£86,792,752
+£29,209,946 uplift
Growth Potential
+50.7%
Growth Driver
Revenue Uplift
% of Baseline
Out of Stock Recovery
+£10,395,106
18.1%
Suppression Fix
+£3,325,416
5.8%
Lost Buybox Recovery
+£4,284,525
7.4%
SEO Lift
+£4,030,797
7.0%
Organic Clicks (Destiny)
+£3,536,529
6.1%
Non-Branded Ad Efficiency
+£3,637,573
6.3%
Total Uplift
+£29,209,946
+50.7%
US — Growth Waterfall
Baseline Revenue
£45,693
Total Opportunity
£115,414
+£69,721 uplift
Growth Potential
+152.6%
Growth Driver
Revenue Uplift
% of Baseline
Out of Stock Recovery
+£23,307
51.0%
Suppression Fix
+£9,605
21.0%
Lost Buybox Recovery
+£14,575
31.9%
SEO Lift
+£3,198
7.0%
Organic Clicks (Destiny)
+£4,569
10.0%
Non-Branded Ad Efficiency
+£14,466
31.7%
Total Uplift
+£69,721
+152.6%
US Portfolio
US — Revenue Leakage & Upside
OOS + suppression leakage across all brands
$7.0M
Combined US TTM Revenue
$1.6M
OOS Revenue Leakage
$2.9M
Total Recoverable Revenue
Brand
TTM Revenue
OOS%
OOS Leakage
Supp%
Supp Leakage
Total Leakage
Endura
$3,907,633
18.9%
$738,542
16.2%
$633,036
$1,371,578
Canterbury
$1,997,066
28.6%
$571,361
18.1%
$361,469
$932,830
Mitre
$1,079,574
28.0%
$302,281
26.0%
$280,689
$582,970
Total US Portfolio
$6,984,273
$1,612,184
$1,275,194
$2,887,378
Leakage figures represent maximum recoverable revenue if OOS and suppression were fully resolved.
Japan Market Opportunity - Speedo
$10.58B sports apparel market, growing to $15.17B by 2032 - Speedo at $2.4M and accelerating
Sports Apparel Market Size Forecast 2025-2032
2025
2026
2027
2028
2029
2030
2031
2032
Total Market
Online Segment (~35%)
Macro Context
Japan sports apparel projected to grow from $10.58B (2025) to $15.17B (2032) at a CAGR of ~5.3%. B2C e-commerce expected to reach $551.6B by 2030 (16.9% CAGR).
Swimwear Category Estimates 2025
$0.63-0.95B
Total Swimwear Market
$0.20-0.36B
Online Swimwear Segment
Assumes 6-9% category share of apparel and 32-38% online penetration
Amazon.co.jp Opportunity
Amazon estimated to hold 20-30% of online fashion/swimwear share.
$40-110M
Est. 2025 Swimwear GMV on Amazon JP (¥6.0-16.5B)
Speedo's Current JP Position
Amazon JP TTM Revenue~$2.46M
YoY Growth+49.5%
Amazon JP Buy Box70.2%
Total JP Sellers445
Japan - Competitive Landscape
Speedo vs Arena, Mizuno & TYR on Amazon.co.jp & Rakuten Q1 2026
Speedo
PRIMARY FOCUS
Global Leader
Positioning
Strong Brand Equity: Global recognition and trust.
Deep Range: Entry training to elite FINA tech suits.
Broad Sizing: Catering to diverse body types.
Pricing (JPY)
Training
¥3,000 - ¥8,000
Tech Suits (Intent/Valor)
¥28,000 - ¥55,000
"Flexible speed and fit." Balanced compression with freedom of movement.
Arena
Top Challenger
Positioning
Club Penetration: Strong team presence.
Mid-Range: Solid volume driver.
Compression: Carbon cage tech.
Pricing (JPY)
Training
¥3,000 - ¥7,000
Tech Suits (Powerskin)
¥25,000 - ¥58,000
"Max compression." Carbon cage technology for muscle support.
Mizuno
Domestic Favorite
Positioning
Local Loyalty: High trust in Japan.
School/Team: Dominant in HS channel.
Premium Race: Competitive pricing.
Pricing (JPY)
Training
¥3,000 - ¥7,000
Tech Suits (GX Sonic)
¥25,000 - ¥49,000
"Hydrodynamics." Flat swimming posture support (Sonic Line).
TYR
Niche Player
Positioning
Elite Imports: US-centric brand image.
Assortment: Smaller local range.
Premium: High-end focus.
Pricing (JPY)
Training
¥3,500 - ¥8,000
Tech Suits (Venzo)
¥35,000 - ¥60,000
"High compression." Import models often priced at premium.
Japan - Risks & Pricing
Channel complexity across Amazon JP, Rakuten & Offline Retail
Amazon JP
Primary Channel
Current Status
Both sold by 1P and 3P simultaneously, creating internal price competition
Estimated Sellers
1,044
sellers on Amazon JP (SmartScout)
Key Risk
Buy Box % obtainment would be a challenge with 1,044 competing sellers. 1P/3P co-existence drives pricing instability and suppression.
Rakuten
Secondary Channel
Current Status
High volume of brand sellers on Rakuten Ichiba without coordinated pricing
Estimated Sellers
30+
sellers (Eyecheck data)
Key Risk
Same-brand competition, multiple sellers competing on Speedo's identity without price coordination, eroding brand value and margins.
Yodobashi / Bic
Offline Retail Channel
Current Status
Speedo swimwear sold in Yodobashi/Bic with 10% loyalty point rewards
The Pricing Problem
Critical: RRP requires 10% deeper pricing on Amazon JP or else Speedo listings get suppressed. Offline 10% point reward effectively forces Amazon pricing 10% lower.
Pattern's Approach
Channel-aware repricing strategy. Pattern manages Amazon JP with full visibility of offline pricing to maintain Buy Box without triggering suppression.
Japan - FY2026-2027 Forecast
Speedo: $3.9M FY25 baseline targeting $5.4-6.8M by FY2027 across Amazon JP + Rakuten
a
Amazon.co.jp
FY2025 Base
$2.4M
FY2026 Target
$2.9-3.4M
FY2027 Target
$3.4-4.3M
FY2026 Category Share
12-16%
FY2027 Category Share
14-20%
FY26 Indexed Growth
120-140
FY27 Indexed Growth
140-180+ High
GMV Scenario
FY26: $2.9M–$3.4M  |  FY27: $3.4M–$4.3M
R
Rakuten Ichiba
FY2025 Base
$1.5M
FY2026 Target
$1.7-2.0M
FY2027 Target
$2.0-2.5M
FY2026 Category Share
10-14%
FY2027 Category Share
12-16%
FY26 Indexed Growth
115-135
FY27 Indexed Growth
130-165+ Steady
GMV Scenario
FY26: $1.7M–$2.0M  |  FY27: $2.0M–$2.5M
Marketing Investment
Efficiency Focus
$468K
FY25 · 12% GMV
$530K
FY26 · 11.5%
$612K
FY27 · 10.5%
Sponsored 60%
DSP 25%
A+ 15%
Operational Growth Levers
Assortment
+25-40% SKU coverage in training/fitness
ASP Optimization
+3-5% ASP mix via premium tech suits
Conversion (CVR)
+50-100 bps via enhanced content
Seasonality
Maximize Q2-Q3 "Summer Prep" peaks
Approach: Share-of-category model driven by operational levers & efficient marketing scale. Baseline Anchor (2025): Speedo Amazon.co.jp annualized GMV ≈ $2.4M (SmartScout Estimate).
Pattern Capability
Pattern in SEA & Japan: On-the-ground team, 153% YoY growth, Thorne +127%
Pattern SEA & Japan
  • Team based in Tokyo, Singapore and Kuala Lumpur, on-the-ground brand management and operational execution
  • Presence across Amazon SG/JP, Lazada, Shopee, Rakuten, and D2C
  • Full-service partner: Pattern buys and sells stock on marketplaces
  • Transparent weekly, monthly, and quarterly reporting
  • Direct relationship and regular calls with Amazon Japan management
  • Full-channel brand building: in-channel (Amazon, Rakuten) and out-channel (TikTok, social) strategies aligned
153%
YoY Regional Growth 2025
111%
Paired Market Growth 2025
Case Study - Japan
THORNE
Leading US health supplement brand
Why They Chose Pattern
  • Global presence and digital experience in Japan
  • Direct relationship with Amazon Japan management
How We Achieved It
  • Globally aligned strategy with local execution
  • Localised content compliant to Japanese law
  • Partnered with Amazon on key seasonal events
  • Implemented 5-star customer service team
GMV Growth FY24 vs FY25
+127%
Monthly sales increase
+141%
FBA import vs cross-border
zalando
Scale Your Brand on Zalando with Pattern
Why Zalando
Zalando gives brands access to a large, engaged customer base across key European markets, making it a strong channel for fashion and lifestyle growth.
51.8M
Active Customers (LTM)
€15.3B
GMV in FY2024
+4.5% YoY
GMV Growth
+4.5% YoY
Active Customer Growth
Why Work with Pattern
Pattern brings together marketplace expertise, strategic support, and hands-on execution to help brands grow on Zalando.
  • Top-to-top leadership meetings
  • Brand mapping exercises
  • Monthly performance reviews
  • Advertising managed by expert advertising strategists
  • Creation of Zalando-specific content for PDPs and brand homes
  • Collaboration on larger pillar marketing opportunities
  • Participation in key seasonal events
Where We're Live Today
Live in: France, Germany, Italy, Switzerland, Austria, Belgium, the Netherlands, and Poland
Expanding into: the United Kingdom, Finland, Sweden, and Norway
Additional countries can also be opened over time as marketplace opportunities evolve.
🇪🇺 🇬🇧
London, 16 March 2026

AOB & Next Steps

Questions welcome. We'll agree the joint workstreams and immediate actions before we close.
The exponential power of together.
pattern.com
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